Spain is one of the main countries leading the EU’s digital transition. For this reason, at Adigital – the Spanish association for the digital economy – we work to create an optimal environment for the development and growth of an innovative economy in Spain and Europe. In particular, we want to do so by leaving a humanist imprint that puts technology at the service of social welfare and promotes a more open, democratic, and sustainable society, through a digitalisation that places ethics as one of its basic regulatory foundations. In this paper we will outline why Spain is a leader in the ongoing digital transition as well as recommendations for Spain’s role in making the EU fit for the digital age.